Helmi Noman
A senior manager at a newspaper called me the other day to tell me about his paper's terrible experience with the Internet.
"We have been using the Internet in all sections of our operation but we did not get the productivity we expected", he said. "We invested a lot in hardware, software, and IT staff, yet traffic to our web site is not increasing, if actually not decreasing. Our employees have access to the Internet but their productivity did not increase, either. To make things worse, one of our editors published a story based on information she found on the Internet which turned to be inaccurate. And you know what? A publishing company is suing us because, believe it or not, we linked to their web site!"
"I suggest you talk to your Internet Strategist about all of this?", I said.
"Internet Strategist? What the hell is that?", he asked.